Socialtrait’s self-serve SaaS platform includes a suite of tools that allow teams to run agile, AI-powered consumer study. Here's a breakdown of the core modules:
AutoFGD (Automated Focus Group Discussion)
AutoFGD lets you run open-ended qualitative discussions with AI Agents. These virtual focus groups respond like real consumers, challenge your assumptions, and offer context-rich answers in minutes, not days. No recruitment. No moderation. Just deep, human-like insights, instantly.
With quick inputs on research objectives and target audience, AutoFGD delivers an instant insight report that is both downloadable and shareable.
Use AutoFGD to:
Test early-stage concepts and messaging
Explore customer motivations
Simulate product-market fit conversations
Outcome: Identify early-stage concepts that resonate, uncover customer motivations, and refine messaging based on AI agents’ reactions. Insights can be applied immediately to improve product or campaign strategy.
Read More about Auto-FGD here
Self-Managed Focus Group Discussion
A Self-Managed Focus Group Discussion is an AI-powered research session in which the user has complete control over the research. Instead of relying on a moderator, the user designs and directs the discussion in real time choosing questions, adjusting the flow, and probing deeper into specific topics as needed.
Conducted with AI agents that simulate real consumer behavior and responses, this approach delivers rapid, flexible, and cost-efficient qualitative insights without the scheduling and coordination challenges of traditional focus groups.
Outcome: Pinpoint engaged audience segments, uncover key consumer insights, and refine marketing or messaging strategies in real time.
Read More about Self-Managed FGD here
Attention Heatmap
Upload a creative asset, like an ad or packaging mockup and see where AI agents are most likely to focus. Attention Heatmaps show what stands out, what gets overlooked, and whether your design guides the eye as intended.
You’ll also see:
Gaze sequence – the path viewers’ eyes are likely to follow.
Contrastive heatmaps –Compare how different communities respond to the same creative.
Instant report – a downloadable, shareable summary of insights.
Use it to:
Optimize ad visuals and layouts
Compare design variations
Reduce noise and enhance clarity
It’s a fast, reliable way to spot engagement gaps before launch.
It optimises ad visuals, packaging, or creative layouts by identifying focus points and blind spots. Run successive heatmaps to track improvements and ensure designs guide attention as intended.
Read More about Attention Heatmaps here
Creative Ranking
Run quantitative comparisons between creative assets. Creative Ranking allows you to test multiple options (ads, taglines, packaging, etc.) with AI Communities before these go live to identify what resonates most.
Get clear answers to questions like:
Which headline drives more interest?
Which product image/video/text gets more attention?
What call-to-action works best for this audience?
It helps decide which creative assets: headlines, visuals, or calls-to-action resonate best with your target audience. Use results to finalize campaigns confidently and reduce the risk of ineffective messaging.
Read More about Creative Ranking here