A Self-Managed FGD is an AI-powered research session where you have full control. Unlike Auto-FGD — which runs automatically from your objective — a Self-Managed FGD lets you direct the discussion in real time. You choose the questions, adjust the flow, probe deeper on specific topics, and engage directly with AI agents as the session progresses.
Sessions are conducted with AI agents that simulate real consumer behavior, delivering rapid, flexible qualitative insights without the scheduling and coordination overhead of traditional focus groups.
Use Self-Managed FGD to:
Explore motivations, attitudes, and barriers in depth
Probe unexpected responses immediately
Run iterative or exploratory research where direction may shift mid-session
Get more depth than Auto-FGD when your research requires real-time flexibility
Outcome: Pinpoint engaged audience segments, uncover key consumer insights, and refine marketing or messaging strategies in real time.
→ How to Conduct a Self-Managed FGD | How to Write an Effective Research Objective for Self-Managed FGD