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How to conduct a Self-Managed FGD?

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Written by Sharon Thomas
Updated over 3 months ago

Here are the steps on how to access the Self-Managed FGD tool from the platfrom and conduct the study :

  1. Log in to the platform using your registered email address and password.

2. Click on ‘New Research’ on the dashboard

3. Select Self-Managed Focus Group Discussion.

4. You’ll be asked to Login again (this is a one-time activity). Using the same Login Credentials, you will be redirected to our Market Research Suite, where on the home page, your subscribed communities are listed.

5. Select the community where you want to run your Self-Managed FGD, then click Start Research.

  • If this is your first Self-Managed FGD in the community, click Start Research to open the creation modal.

  • If you already have FGDs in this community, click Start Research to view them, then select + Start Research from the sidebar to create a new one.

6. Type in your research objective.

7. Upload your assets (JPG, JPEG, PNG, or MP4).

8. Click Start Research to launch your Self-Managed Focus Group Discussion.

When your Self-Managed FGD opens, you will see:

  • A welcome message from the Socialtrait moderator.

  • Two AI-suggested starter questions to help you begin.

You can use the suggested questions or write your own. If you add a custom question, the Socialtrait moderator will check whether it matches your research objective. If it might take the discussion off track, you will see a warning, but you can still continue if you believe it is relevant.

9. Insights will update in real time as the discussion moves forward.

After finalizing your Self-Managed FGD, go to the Insights tab to download or print the report.

Watch a quick Video Tutorial here on How to conduct a Self-Managed FGD

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