Attention Heatmaps visualize where your audience's eyes are most likely to focus on a creative asset — such as an ad, social media post, packaging design, or website layout.
They use AI-powered gaze prediction models to simulate human visual attention, showing warm areas (red/orange) where viewers look first and cool areas (blue/green) that draw less attention.
This helps you quickly identify whether your key elements — headlines, logos, CTAs, or product shots — are getting the visibility you intend.
Use Attention Heatmaps to:
Optimize ad visuals and layouts before launch
Ensure key elements receive the attention they need
Run a contrastive heatmap study to compare how different audience segments respond to the same creative
Reduce noise and improve visual clarity