Attention Heatmaps visualize where your audience’s eyes are most likely to focus on a creative asset, such as an ad, social media post, packaging design, or website layout.
They use AI-powered gaze prediction models to simulate human visual attention, showing “hot” areas (in warm colors like red/orange) where viewers look first and “cool” areas (in blue/green) that draw less attention.
This helps you quickly identify if your key elements like headlines, logos, CTAs, or product shots are getting the visibility you intend.
Read more about How to Conduct an Attention Heatmap study here