Workflow-Driven User Journey is a guided research feature that removes the need to write a formal research brief or choose a methodology on your own. Instead of starting from an objective or a tool, you start from your business use case — selecting from a pre-built list of common scenarios (like Pick a Winner for multiple variants of a Weekly Ad), each with tools, objectives, and questions already configured in the backend.
You simply select a use case, choose a relevant scenario for context, upload your assets, and review the system-recommended evaluation criteria before submitting. The platform then runs the study end-to-end and returns a comprehensive report with insights and next steps — so you can run a high-quality study just by describing what you're trying to test, no research background required.
There are currently two Workflows available:
Workflow | What it's for | Assets |
Pick a Winner (A/B & Multi-asset Testing) | Identify the strongest creative among two or more options, and understand why it wins | 2 or more |
Strategic Concept Validation | Validate a single concept, message, or asset — testing whether it connects with your audience before time and budget are committed | Exactly 1, always |
See the dedicated article for each Workflow to learn how your assets are actually processed once submitted — they work differently under the hood.
Both Workflows follow the same four-step setup:
Select Scenario → Submit Assets & Select Target Audience → View/Edit Criteria & Plan → Review & Submit