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How to Construct an Effective Research Objective for Creative Ranking

Harshad avatar
Written by Harshad
Updated over 3 months ago

This tool is ideal for creating an effective shortlist from a large volume of creatives.

  • Clearly define the use case, specifying what needs to be evaluated.
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  • Set clear evaluation parameters, which will determine how the creatives are ranked.
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Example

  • ❌ See which ad people like more.

βœ… Rank the advertisement on likelihood to click.

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