To make your research faster and easier, we provide a set of pre-configured, frequently used use cases. These ready-made scenarios help you quickly shortlist content from large collections of emails, videos, product images, pack images, and more.
Understanding the Evaluation Criteria
When using the Image or Video Ranking tools in Socialtrait, you can evaluate creatives based on pre-set criteria. Each criterion focuses on a specific aspect of audience perception.
Common Criteria and Their Meanings
Liking – How much people would enjoy or appreciate the creative when they see it.
Visual Appeal – How attractive and well-designed the creative is, including colors, layout, fonts, and overall aesthetics.
Fit to Brand– How well the creative aligns with the brand’s look, feel, and values.
Message Clarity – How easy it is to understand the key message of the creative.
Pace – How fast the creative moves or progresses (for video content).
Attention Hook / Eye-Catching – How effectively the creative grabs attention at first glance.
Interest – How much the creative sparks curiosity or motivates the audience to learn more.
Flavour Clarity – How clearly the product’s flavor, taste, or variant is communicated (for packaging).