Step 1: Log in at https://app.socialtrait.ai/ and click + New Research on the dashboard.
Step 2: Select Creative Ranking.
Step 3: Select your asset modality — Text, Image, or Video.
Note: Creative Ranking studies cannot mix asset types. All assets in a single study must be the same type.
Step 4: Write your Research Objective. Keep it short and focused. Read the objective-writing guide.
Step 5: Attach your creative assets. You must attach a minimum of 2 assets to start the study. Supported asset types and formats.
Step 6: Select your Use Case. Click Select Use Case to open the modal. To view the criteria and weightage for any use case, click the three-dot menu (⋯) on its card. If none of the available use cases fit your needs, click + Custom Use Case to connect with the Socialtrait support team who will add the right use case to your account. Read about use cases.
Step 7: Select your Target Audience. Click Select Your Target Audience to open the audience modal. Select a community from your organization's account and click Add. If you need a new community, click + Custom Audience. Read about audience options.
Step 8: Add tags (optional). Press Enter or comma to add a tag. Up to 10 tags can be added. Using Tags.
Step 9: Click Kick Off Research to launch the study. The study name will be automatically generated by AI once the research is in progress.
Saving as a draft instead? Click Save as Draft. You will be prompted to enter a name for the study before it can be saved.
You'll receive an email notification when the ranking report is ready.
📹 Video tutorial: Watch how to conduct a Creative Ranking study