Step 1: Log in at https://app.socialtrait.ai/ and click + New Research on the dashboard.
Step 2: Select Focus Group Discussion (Auto).
Step 3: Write your Research Objective. This is the most important step — the platform builds the entire discussion guide from it. Read the objective-writing guide before you proceed.
Step 4: Select your Target Audience. A modal will open showing all communities in your organization's account. Use the Search Audience bar to find a community. Click the eye icon on any card to preview community details. Select a community and click Add to confirm. If you need a new community, click + Custom Audience at the bottom of the modal. Read about audience options.
Step 5: Attach assets (optional). Upload images, videos, or text files as stimuli, or reuse previously uploaded assets from your library. Supported asset types and formats | Using the Asset Library.
Step 6: Click Next to review your setup. You can Discard, Save as Draft, or Kick-off Research.
Saving as a draft? You will be prompted to enter a name for the study before it can be saved. This is required because study names are automatically generated by AI only when a study is kicked off.
Step 7: Click Kick-off Research to launch. The study name will be automatically generated by AI once research is in progress.
You'll receive an email notification when the report is ready. You do not need to stay logged in.
📹 Video tutorial: Watch how to conduct an Auto-FGD