What is Gaze Sequence?
Gaze Sequence shows the exact order in which viewers’ eyes move across an image, video frame, or creative asset. Instead of just showing where people look (like a heatmap), it shows when and in what order they notice different elements. This is especially helpful for understanding whether the audience first notices your logo, headline, product, or call-to-action.
Example
Imagine testing a digital ad. If the Gaze Sequence report shows viewers look at the product first, then the headline, and only at the logo last, you’ll know whether your creative layout is driving attention in the right order.
How to Access the Gaze Sequence Report
Log in to https://app.staging.socialtrait.ai/.
Run an Attention Heatmap research study. Read More
Once the research completes, open your Dashboard to view the results.
Click on the Attention Heatmap (AH) card to open its detailed analysis.
Inside the analysis, you will see two image tabs: Attention Heatmap and Gaze Map.
Click on Gaze Map to view the sequence image.
To interpret the gaze map report, please click here.
How This Feature Helps
Optimizes creative flow – Shows if key elements appear in the right viewing order.
Supports executive summaries – Clear visuals make it easy to present findings to decision-makers.
Aligns with audience segments – Combined with insights by segment (Segment 1, Segment 2, etc.), you can see if different groups focus on different areas first.
Guides design decisions – If viewers consistently miss your CTA, you can move it to an earlier focal point.
The Gaze Sequence is part of the same report that also includes:
Executive Summary – Key takeaways from the study
Audience Segments Analysed – Breakdown of different audience profiles
Specific Insights – Segment-wise findings to support design and messaging decisions.
Read more about how to interpret the Heatmaps & Gaze Sequence Reports here