Gaze Sequence shows the exact order in which viewers' eyes move across a creative asset. Instead of just showing where people look (like a heatmap), it shows when and in what order they notice different elements. This is especially helpful for understanding whether the audience first notices your logo, headline, product, or CTA.
Example: If the Gaze Sequence report shows viewers look at the product first, then the headline, and the logo last, you'll know whether your creative is directing attention in the intended order.
How to access Gaze Sequence:
Once your Attention Heatmap study is completed, click on the study from the dashboard to open the report.
At the top of the image area, you will see two tabs: Attention Heatmap and Gaze Map.
Click Gaze Map to view the gaze sequence overlay on your creative.
For contrastive heatmap studies, use the community toggle buttons next to the tabs to switch between communities and compare their gaze sequences
How to read the Gaze Map:
Point 1 — the first thing viewers look at
Subsequent points — the order the eye travels through the asset
Clusters of points — areas where the eye lingers, indicating high-interest zones
Skipped areas — elements with no fixation points that are being ignored
How Gaze Sequence helps:
Optimizes creative flow — shows if key elements appear in the right viewing order
Guides design decisions — if viewers consistently miss your CTA, you can move it to an earlier focal point
Supports stakeholder presentations — clear visual sequence makes findings easy to communicate
Aligns with audience segments — in contrastive heatmap studies, shows if different communities focus on different elements first
The Gaze Sequence is part of the same report that includes the Executive Summary, Audience Segments, and Specific Insights.