The Self-Managed FGD Insights Report brings together the research objective, community description, methodology, most engaged group, insights, and recommendations. This section guides you in interpreting each part of the report and turning findings into actionable decisions.
1. Research Objective
Explains why the study was done. It defines the key questions and the insights you aim to gather. A clear objective keeps the analysis focused and ensures the findings match the original goal.
2. Community Description
Describes who the participants are. This includes demographics like age, gender, and location, along with lifestyle, interests, and occupations. Knowing the community gives context to their opinions and behaviors.
3. Methodology
Outlines how the FGD was run. For a self-managed session, this covers how questions were asked, the assets uploaded at the start of the session(text, video, or chat), and how responses. were organized. It may also note tools or moderation features that kept the discussion aligned with the research objective.
4. Most Engaged Group
Shows which participants were most active and contributed the most insights. Highlighting engagement patterns helps identify which segments are most influential or relevant for decision-making.
5. Insights
Summarizes the main findings from the discussion. These are clear observations or trends that answer “what” participants said, felt, or preferred.
6. Deep Reasoning
Explains the “why” behind participant responses. It looks at motivations, thought processes, and behavioral drivers that shaped their views. This helps turn observations into deeper understanding.
7. Recommendations
Provides next steps or takeaways based on the discussion. This may include noting high engagement, valuable responses. It highlights what worked well and suggests how to move forward.