Every research objective calls for a different approach. The right tool depends on what you’re trying to learn and how you plan to use the findings. For custom AI Communities created by contacting Sales, you can mix and match advanced tools for deeper insights.
Examples:
Testing ad creatives before launch → Use Attention Heatmaps to see where audiences focus first.
Understanding deeper motivations → Use AI Focus Group Discussions for open-ended, qualitative insights.
Tip: Always start by defining your problem statement clearly. If you can write it in one sentence, you’re more likely to pick the most efficient tool.
Practical Combinations
Conduct a focus group discussion after a heatmap or gaze-sequence analysis to uncover why certain visual elements attract attention.
Run a creative ranking exercise, then hold a focus group discussion with the top-ranked concepts to dig deeper into consumer preferences.
Integration benefits:
Reduce blind spots in decision-making.
Build stronger, evidence-backed recommendations backed by multiple data points.
Guidelines and Tips .
Check Asset Quality: Blurry images or low-quality videos can mislead attention tracking.
Iterate Quickly: Run smaller tests, learn, refine, and re-test.