Upload two communities to test them side by side. Refer to the provided link.
Run the research
View the report after completion:
It will display individual gaze maps and attention heatmaps for each audience.
You’ll see differences in visual focus, engagement hotspots, and distraction points.
Use the comparative heatmaps to evaluate which creative elements draw attention best and how the two audience groups respond differently.
Asset Constraints for Attention Heatmap
Supported formats: JPG, PNG, JPEG
Max Image size: Images must be under 3.75 MB in size and at least 1000px for best accuracy
Note: Only one image can be used per research.