Your objective should guide what you’re looking for in the heatmap.
Specific – Focus on the exact design element you want to evaluate (e.g., a CTA button, product image, or headline).
Outcome-driven – Define how the insights from the heatmap will influence a decision (e.g., redesigning a layout, repositioning key content).
Identify area of attention & gaze points – Use the heatmap to see where users’ eyes are drawn first, how their gaze moves across the design, and whether critical elements are getting enough visual attention.