The report uses AI-powered pairwise comparison with ELO rankings to evaluate 2–200 creative assets, simulating target audience preferences. It provides both an overall ranking and parameter-level breakdowns, such as visual appeal, credibility, and engagement so you can see which assets performed best, identify clear strengths, and use those insights to guide your strategy with intent for optimized marketing impact.
Common Criteria and Their Meanings
Overall Appeal – How effective is the ad at grabbing attention and making you curious enough to take a closer look?
Visual Aesthetics - How visually appealing the ad looks based on all aspects such as image, colour, fonts, layout, size etc?
Text/layout clarity - How clean and simple is the font style or is it overly decorative and hard to decipher for you?
Relevance: How well the ad creative aligns with your needs/desires?
Fit with the brand - How well the image matches what you expect that brand to look and feel like?
Message Clarity - How clear and easy it is for you to understand the main message of the video?
Pace - How fast the video moves?
Attention Hook - How well the website banner captures attention while you are browsing online?
Flavour Clarity: based on the words, pictures and design of the packaging, how clear is the flavour of the product within.
Claim Resonance: How believable and important are the claims made on this packaging?
Intent to Purchase: How likely are you to purchase this product, after looking at this packaging?
Uniqueness: How fresh or innovative does this packaging feel?
Memorability: How easily is it to recall the brand name and key elements of this packaging.
Interest - How much the image makes you curious or interested in learning more about what's being offered.
Aesthetic appeal - How good and visually appealing the image looks on the landing page image, colour, fonts, layout, size etc
Eye-catching - How well the hoarding catches your eye when you're driving by or walking past it.
Ease of Comprehension - How easy is it for you to understand the core message of the hoarding?
Time to Comprehension - How quickly can you understand the message?
Competitive Standout - How well does the hoarding stand out when compared to other ads in its environment?
CTA Clarity/Effectiveness: Is the CTA compelling, and do you understand what they are asking to do?
Value - How important, timely, and beneficial you perceive the message to be?
Credibility/Believability - How trustworthy do you find this message?
Intrigue/Curiosity: How effective is this subject line at driving clicks? Does it make you feel like opening the email to learn more?
Urgency/Scarcity: Does the subject line create a sense of urgency or exclusivity that encourages immediate action?
Personalization: Does the subject line feel like it was written specially for you?
Tone: Is the tone of the subject line appropriate? For example, is it professional, friendly, or witty?
About Rankings
These rankings are generated using AI-powered market research personas and are designed to provide directional insights for your creative assets.
Sampling & Methodology
To deliver fast, cost-effective insights, our system uses smart sampling with AI personas to generate the rankings.
Natural Variation
Slight differences may appear if you run the same ranking multiple times. This reflects natural variation in consumer preferences and AI processing. Rankings typically maintain 95% consistency across runs.
Close Competition
When two or more creatives perform similarly, their positions may occasionally swap. This indicates that the creatives are competitively matched, rather than one being definitively better.
Best Use
These rankings are most valuable for identifying top and bottom performers, understanding broad performance patterns, and making data-informed creative decisions rather than focusing on exact rank positions.
This information should be considered directional and used in combination with other signals to guide decision-making.