At the core of Socialtrait is its ability to create synthetic communities, thousands of AI agents who behave like your target audience.
These tailored communities, with number of agents ranging from 100 to 2000 enable you to:
* Rapidly test product ideas and creative concepts
* Rank visuals
* Run AI-moderated and self-orchestrated focus group discussions
* Generate attention heatmaps and gaze maps
* And even conduct surveys with AI personas
What AI Communities Look Like?
After logging in to our Market Research Suite (via Self-Managed FGD tool) with your credentials, you’ll land on the My Communities page.
Here, you can see all the AI communities (the target audiences) available to you and select one to use when conducting a Self-Managed FGD.
Viewing Community Members
Click on the count of Community at the bottom left side of a Community Card to see the list of AI agents, which are part of that community.
Click on any Agent to open their profile.
Each AI agent profile contains several types of information:
Basic profile: age group, gender, country of birth
Psychographic: personality traits, lifestyle, interests
Behavioral: consumer insights, media preferences
Attitudinal: Views and opinions, captured across 50+ attributes spanning demographic, psychographic, and behavioral dimensions.
This profile data is what powers the realistic, human-like responses you get during research sessions.
Viewing Community Distribution
Next to any community, click the three-dot menu(Kebab Menu).
Select Open community details.
Here, you’ll see how members are distributed by criteria such as age group, gender, and country of birth (or any other basic profile fields you’ve defined). This distribution is as per the definition of Target Audience.