At the core of Socialtrait is its ability to create synthetic communities — thousands of AI agents who behave like your target audience. These tailored communities, with agents ranging from 100 to 2000, enable you to:
Rapidly test product ideas and creative concepts
Rank visual and text creatives
Run AI-moderated and self-orchestrated focus group discussions
Generate attention heatmaps and gaze maps
Conduct surveys with AI personas
What AI Communities Look Like
AI Communities is accessible on both the new SaaS platform and the legacy platform now. You can use either to explore communities, browse persona profiles, and review audience statistics.
SaaS Platform
AI Communities Dashboard
The AI Communities Dashboard consolidates community details, persona profiles, and aggregated audience statistics within the modern SaaS interface, eliminating the need to access the legacy system. This makes audience discovery and profiling significantly faster and easier.
Accessing the AI Communities Dashboard
You can access the dashboard directly from the platform header.
Steps:
Log in to the SaaS platform.
Navigate to the top-right navigation bar.
Click the AI Communities button located next to Get Help.
This opens the AI Communities Dashboard, where all available communities are listed.
Community List View
When you open the dashboard, you will see a list of all available communities.
Each community card provides a quick overview including:
Community name and description
Persona avatar previews
Number of personas in the community
Researches completed
Last used timestamp
These indicators help you quickly understand community size and usage activity.
Search and Sorting
To help you find communities quickly, the community dashboard includes:
Search : locate a community by name
Sorting: organize communities based on key metrics such as creation date or usage
Note: The dashboard always reflects the latest community configuration managed by organization administrators. Duplicated communities created by admins appear as separate entries and can be explored like any other community and hidden communities will not appear in the community dashboard.
Viewing a Community Profile
Clicking a community card opens the full community profile, where you can explore the audience in more detail.
The profile includes two main sections:
Members
Statistics
Members Tab
The Members tab displays all personas that belong to the selected community.
Here you can:
Browse individual personas in the community
View detailed persona profiles and attributes
Navigate between personas using the member list
Each persona profile shows the attributes and characteristics associated with that member, organized into sections such as Basic Profile, Consumer Insights, and Media Preferences.
Persona avatars can also be downloaded directly from the profile view.
Statistics Tab
The Statistics tab provides a visual overview of how attributes are distributed across the community.
Interactive charts show aggregated distributions of persona attributes, helping you understand the composition of the audience.
Persona attributes and community variables are automatically organized using AI-based classification, which groups available attributes into meaningful categories. This results in a cleaner and more structured view of the data.
Charts can also be downloaded and shared for reporting or presentations.
Legacy Platform
AI Communities remains fully accessible on the legacy platform (Market Research Suite / Self-Managed FGD tool) for users who prefer it.
After logging in to the Legacy platform (via Self-managed FGD Tool) with your credentials, you'll land on the My Communities page. Here, you can see all the AI communities available to you and select one to use when conducting a Self-Managed FGD.
Viewing Community Members
Click on the member count at the bottom left of a Community Card to see the list of AI agents that belong to that community.
Click on any agent to open their profile.
Each AI agent profile contains several types of information:
Basic Profile — age group, gender, country of birth
Psychographic — personality traits, lifestyle, interests
Behavioral — consumer insights, media preferences
Attitudinal — views and opinions, captured across 50+ attributes spanning demographic, psychographic, and behavioral dimensions
Viewing Community Distribution
Next to any community, click the three-dot menu (Kebab Menu).
Select Open community details.
Here, you'll see how members are distributed by criteria such as age group, gender, and country of birth (or any other basic profile fields defined for that community). This distribution reflects the definition of the Target Audience.
