Tags are labels that help group related studies, making it easier to track and manage research across campaigns and projects.
Best practices:
Assign campaign names or descriptive labels as tags (e.g., Spring Campaign, Q3 Packaging Test)
Keep tag names consistent across tools so related studies surface together when filtering
Example: Tag both a Creative Ranking study and an Attention Heatmap study for the same campaign with the same tag — then filter by that tag to see all related research in one view.
Tags are added during research setup or directly from the dashboard by clicking the edit icon next to the tags on any project row. They can be used to filter projects at any time.
