The Socialtrait SaaS platform is designed to serve teams that need faster, deeper audience insights.
1. Marketers (Primary Users)
Campaign testing – Validate creative concepts, messaging, and targeting before launch.
Audience simulation – Understand how different consumer segments respond to brand initiatives.
Decision support – Make data-driven calls on product launches, pricing, and positioning with confidence.
2. Market Researchers (Current Version Suite)
Synthetic focus groups – Run large-scale, AI-driven discussions to uncover consumer sentiment.
Behavioral modeling – Predict how audiences will react to campaigns, packaging, or features.
Faster research cycles – Replace weeks of fieldwork with insights generated in hours.
Socialtrait combines the needs of both marketers and researchers into one integrated suite, ensuring that insights are not only faster but also actionable